Farm News

Our Perky Peckers’ hens have the last laugh

Perky Peckers

We freely admit our Perky Peckers range was only launched as a bit of fun.

But now, after selling more than one million six-egg packs our light hearted gamble is paying big dividends.

When we introduced the Perky Peckers brand, it was a slow starter, but now it’s a firm favourite with independent retailers and foodservice outlets, and the steadily growing sales of the fun brand have topped the one million mark.

“It was a bit of a tongue-in-cheek introduction to our range,” admits our Commercial Manager Chris Stocks. “We know the name’s a bit cheeky, but our contented Free Range hens have certainly done their job well and produced tasty, fresh and healthy eggs, that have been well received.”

In addition to the Perky Peckers brand, our range includes locally produced Leicestershire, Shropshire, East Anglian and Midlands Farms Free Range, and Fresh ‘n’ Tasty, Big British and Big Ten enriched colony eggs.

“Overall, we pack approximately four million eggs a week and they’re sold everywhere from major supermarket chains to local shops,” adds Chris.